Pay-for-performance
and paid listings are other names for Pay per click search
engines. These engines allow you to skip all the search engine
optimization stuff and simply pay for visitors. They allow
site owners to determine their site’s ranking with a
particular search engine, by bidding on keywords. Pay per
click search engines are aimed at hunting for keywords associated
with your website. You can earn high positions by biding on
these keywords. You should decide upon the bid amount that
you wish to pay to every visitor visiting your site through
the search results.
And the more number of times a word or phrase has been searched,
the higher will be the bid. And, the higher the ranking, the
higher will be the traffic and sales. However, ensure that
your site is related to the keyword on which you’re bidding.
Tips for a Steady Flow of Traffic to Your Website and Increased
Sales:
The first step is getting an idea of the conversion rate that
you expect, along with the gross profit margin of your product.
This will help you to estimate the value of each visitor visiting
your website. And once you know that, you can easily decide
upon the bid amount on each click.
Let’s say, you sell fiction novels at a gross profit
of $6 per book, and your conversion rate is 5%. This means
that 5, out of 100 people visiting your site, actually buy
a novel. So, under this situation, if 100 people clicked on
your website link, you would sell five novels, making a total
gross profit of $30. This implies that in order to reach a
break-even point, each click should be valued at $0.30. Hence,
if you bid less than $0.30 per click, you gain profit, but
if you bid more, you lose.
And, you usually pay for your position in the result. If one
advertiser is shelling out $0.18 for the top position and
another advertiser is willing to pay $0.08, you obtain the
third position for only $0.04. And, you don't always have
to be first among the list of results. But, always aim for
the first page, even if you're in position 15! This is because
it’ not necessary that the first and second listings
will always get the surfers’ preference. It has been
observed that mostly the surfers skim the page in a hurry
and are more likely to click on the first and the last listing
s of the page rather than the middle ones.
Another thing to keep in mind is that you can often get great,
targeted clicks for less cost, if you bid on keywords that
are not very common. It’s prudent to bid on a few selected
words per day for a strong promotion of your site. And, it’s
more rewarding if go for several PPC Search Engines.
And, once you bid on a keyword or key words, create ads revolving
around these keywords. For instance, an ad for “ladies’
tennis outfit at discount rates” will attract more number
of eligible buyers as compared to an ad simply for “sports
goods”. Moreover, if your site displays the exact product
or service that the potential buyers are searching for, then
you’re in for some substantial amount of profits. Though
this is an extremely effective strategy, very few businesses
use it.
However, make sure that you bid for places in search engines
that are popular and often used like, Overture and Google.
The most popular ones are: LookSmart, Findwhat, Kanoodle,
Enhance Interactive. But, some of the smaller PPC search engines
are also worth checking.
Though smaller search engines don’t give as wide an exposure
as that given by Overture and Google AdWords, yet they’re
worth trying, as you can still attract a good amount of traffic
for your site, and that too, at a cheaper rate.
Author's
bio:
Tomas York is an editor of http://www.discounts-plus.net.
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